The digital transformation wave is largely formed based on consumer needs. That means less focus on product-centric initiatives and more investment in optimizing customer experiences that streamline the path to purchase.
Forrester projects that B2B ecommerce will be twice the size of B2C ecommerce by as early as next year. At the end of the day, a B2B company is still a brand, one that deserves its own voice and channel to communicate with customers directly.
What B2B companies lack in streamlined processes, data, and digital savvy, they make up in opportunity. The opportunity stems from being the first of their kind in their industry to deliver an experience their customers have never seen before but highly desire from B2B brands. Recent research found that B2B companies that are successful at mastering digital transformation have eight percent more shareholder returns and five times more revenue growth than their peers.
In this new workbook, Blue Acorn iCi's team of experts have compiled the top tips and insights for successfully mastering B2B digital transformation. We know no two digital transformations will be the same. No matter where you start, every journey needs a roadmap. In this resource, you'll also find editable worksheets that help simplify the complexities and pave the way for a successful B2B digital transformation. Download the workbook today and get started!
Born from the minds of engineers, data scientists, commerce experts, designers, and strategists. Blue Acorn iCi is a leading independent digital customer experience company that solves problems and delivers results. The first company of its kind to pioneer what's possible through the convergence of analytics, digital commerce, customer experience, and full-service commerce offerings.