In this Blue Acorn report, meet the modern beauty consumer, what matters to them and learn exactly how they think when making beauty purchases.
The average woman owns 40 beauty products, but only uses about 5. Additionally, 75% of consumers age 25-50 years old do not routinely finish their makeup before it expires or at all.
Reviews, testimonials and user generated content are key drivers throughout the decision-making process for beauty consumers.
The beauty industry is unique in many ways. The average beauty shopper is inundated with numerous cosmetics brands on a daily basis, many offering similar products. But what is it that makes one brand more appealing than another? In some industries, a hefty price tag is a direct indication of superior quality. In the beauty industry, studies prove that this isn't the case. As is true with many other industries, Millennials are shaping the way beauty brands position their products. From personalized products and experiences to “clean beauty” and augmented and virtual reality, learn what the modern beauty consumer expects when buying beauty products online. Download the free report to learn more!Download Now
Blue Acorn is a digital agency and systems integrator dedicated to maximizing client satisfaction and online revenue for leading B2C and B2B brands. For all your ecommerce needs, an integrated team of designers, developers and strategists work together to deliver engaging shopping experiences for your customers and efficient processes for you. Whether you’re looking for fundamental or incremental change, the team at Blue Acorn will adopt your ecommerce KPIs as our own, and deliver the results that matter most to your organization. Services include replatforming, ecommerce design, systemsintegration, A/B testing, ongoing support, new feature development, analytics, and personalization.About Fundamental Incremental Clients Blog