With a large portion of Crane's business coming from B2B, their new site leverages an easy to use B2B portal.
Using Magento 2's merchandising options, the Crane site now shows relevant content to different customer groups.
Crane Stationery, a 216-year-old stationery manufacturer, provides luxury-quality paper products under the Crane, William Arthur, Truly Weddings, and Vera Wang Papers brands. In addition to reselling its products through an independent retailer channel and direct to consumer through its ecommerce site, Crane also manufacturers products for certain third parties. In 2017, the company partnered with Blue Acorn iCi and Magento to create a site that not only drives direct to consumer sales, brand awareness and purchase intent but also simplifies ordering and reordering through a B2B portal.
Born from the minds of engineers, data scientists, commerce experts, designers, and strategists. Blue Acorn iCi is a leading independent digital customer experience company that solves problems and delivers results. The first company of its kind to pioneer what's possible through the convergence of analytics, digital commerce, customer experience, and full-service commerce offerings.