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Shopping Habits

The average number of luxury items purchased between the men and women is almost identical—2.8 items for men and 2.9 items for women.

Customer Lifetime Value

Providing a loyalty program to frequent shoppers will increase spend per visit by 16% over the course of five purchases.
 

Omnichannel

80% of luxury shoppers want an omnichannel experience.

Do you know today's luxury shopper?


Fifteen years ago, it was hard to imagine that a luxury consumer would shop online for an item worth thousands of dollars. Why give up the rich, personalized experience you get in-store? Fast-forward to today, 8% of luxury sales are online and expected to grow to 25% by 2025. Many luxury brands and retailers are making strides to prepare for the growth in online sales, but the quick shift could leave some businesses behind if they do not improve their online luxury shopping experience.