Menu

2018 Home &
Hardware Report

Over 30 pages of insights

Discover what’s driving the growth of B2B ecommerce in the home and hardware industry
Understand the customer: professional contractors and interior designers
Learn how to optimize the user experience for ‘pro’ consumers

Download Now

Feature Icon

Sales Growth

In the home and hardware industry, sales grew 19.3% from 2016 to 2017, with web transactions equivalent to 7.7% of total retail sales.

Feature Icon

Shopping Habits

95% of professionals say they purchase or research building products online and half of these consumers make at least one online home improvement purchase for their jobs monthly.

Feature Icon

Ecommerce Winners

In the 3rd quarter of 2017, Lowe’s doubled its profits growth, attributing this success to attracting and retaining professional customers.

Home and Hardware Proves to be a Lucrative Industry in B2B

The real potential of ecommerce resides within the home and hardware B2B industry. Professional contractors, suppliers, and interior designers are always on the move, rarely sitting at their desks. As a result, it’s easy to see the appeal of shopping online for materials, tools, and equipment which offers them the convenience of being able to order exactly what they need for their projects from any location. The home and hardware sector is one of the least penetrated by ecommerce, but it’s quickly adapting to the changing needs of its ‘pro’ customers and has grown significantly in recent years.

Mockup

Sample Sections

1Building a Case for Improving the B2B Home and Hardware UX

The real potential of ecommerce, a pervasive part of the B2C retail experience, resides within the B2B world, particularly in the home improvement and hardware industry. The home improvement and hardware sector, one of the least penetrated by ecommerce, is quickly adapting to the changing needs of professional contractors and buyers.

2Understanding the Customer: Contractors and Buyers

Home and hardware retailers that are both B2B and B2C must understand the difference between their two types of customers: professionals and DIY consumers. For large chains, professionals only make up a small percentage of total shoppers, but a large portion of revenue. For example, professional contractors and buyers from government agencies only make up 3% of Home Depot’s customers, but they generate 40% of the retailer’s revenue.

3Creating an Ecommerce Site for Professionals

This site covers the major areas of focus and investment for Home and Hardware companies, including Pricing, Negotiating, and Promotional Discounts, Optimal Checkout Process, Inventory Transparency and Delivery Options, Account Management, Product Pages, Content, and finally In-Store Technology.

Download Now

Contact Us

We're friendly, and we'll get back to you as soon as possible! Please allow up to 5 business days for a response.


Learn More About Blue Acorn

Blue Acorn is a digital agency and systems integrator dedicated to maximizing client satisfaction and online revenue for leading B2C and B2B brands. For all your ecommerce needs, an integrated team of designers, developers and strategists work together to deliver engaging shopping experiences for your customers and efficient processes for you. Whether you’re looking for fundamental or incremental change, the team at Blue Acorn will adopt your ecommerce KPIs as our own, and deliver the results that matter most to your organization. Services include replatforming, ecommerce design, systemsintegration, A/B testing, ongoing support, new feature development, analytics, and personalization.

About Fundamental Incremental Clients Blog