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Shopping Habits

95% of professionals say they purchase or research building products online and half of these consumers make at least one online home improvement purchase for their jobs monthly.

Sales Growth

In the home and hardware industry, sales grew 19.3% from 2016 to 2017, with web transactions equivalent to 7.7% of total retail sales.

Ecommerce Winners

In the 3rd quarter of 2017, Lowe’s doubled its profits growth, attributing this success to attracting and retaining professional customers.

Home and Hardware Proves to be a Lucrative Industry in B2B

The real potential of ecommerce resides within the home and hardware B2B industry. Professional contractors, suppliers, and interior designers are always on the move, rarely sitting at their desks. As a result, it’s easy to see the appeal of shopping online for materials, tools, and equipment which offers them the convenience of being able to order exactly what they need for their projects from any location. The home and hardware sector is one of the least penetrated by ecommerce, but it’s quickly adapting to the changing needs of its ‘pro’ customers and has grown significantly in recent years.