Discover the impact of millennial homebuyers on the furniture market
Get tips on the ecommerce features and strategies you need in 2018.
Read up on the battle between large and small furniture retailers.
Over 35 pages of data and insights from our ecommerce experts.
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Large vs Small Retailers
12% of furniture sales were made online last year. With so much up for grabs, who is better positioned?
Over the next 5 years, new household formations are projected to be 30% higher than average.
60% of internet users would like to shop for furniture via augmented reality; that's more than any other category.
Do you know the new millennial shopper?
Millennial household have made up the largest group to buy furniture since 2014. However, those have done well to date will not necessarily do well in the future. Only 3% of young home buyers bought an apartment in 2016. While some buying habits will survive the migration from shared-spaces and apartment living to an established household, many preferences could change. Are you prepared?